{"id":6711,"date":"2024-05-06T20:47:31","date_gmt":"2024-05-06T20:47:31","guid":{"rendered":"https:\/\/nonews.fi\/fin\/home\/"},"modified":"2026-02-26T06:27:20","modified_gmt":"2026-02-26T06:27:20","slug":"home","status":"publish","type":"page","link":"https:\/\/nonews.fi\/fin\/","title":{"rendered":"Is Good News"},"content":{"rendered":"\t\t
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Tehd\u00e4\u00e4n yleis\u00f6lle selv\u00e4ksi, mist\u00e4 asiassanne on kyse<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Luon sanomia t\u00e4rkeille ihmisille.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Olen Paula Harmaala, luova viestint\u00e4\u00adkonsultti.<\/strong> Olen ty\u00f6skennellyt media-alalla 20 vuotta vaativissa journalistisissa teht\u00e4viss\u00e4 sek\u00e4 markkinointiviestinn\u00e4n strategisessa suunnittelussa ja tuotannossa.<\/p>

Erikoistaitoni<\/strong> on p\u00e4\u00e4st\u00e4 sis\u00e4lle asiaan kuin asiaan ja luoda viesti, jotka todella sis\u00e4istet\u00e4\u00e4n ja muuttaa ajatuksia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ovatko n\u00e4m\u00e4 haasteet tuttuja<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Asiaanne ei ymm\u00e4rret\u00e4 ja se saatetaan kokea hankalana.<\/b> Mik\u00e4\u00e4n asia ei lopultakaan ole vaikea, kun se kerrotaan hyvin.

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  2. Samoihin kysymyksiin saa vastailla toistuvasti, mutta viesti ei silti mene perille.<\/b> Viesti kaipaa ter\u00e4v\u00f6itt\u00e4mist\u00e4, mik\u00e4li yleis\u00f6 ei hahmota asiaa oikein.

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  3. Matala kiinnostus.<\/b> Tarjonta ja tarpeet eiv\u00e4t kohtaa, syy voi olla siin\u00e4 miten asiasta viestit\u00e4\u00e4n.\u00a0

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  4. Tarjonta j\u00e4\u00e4 jatkuvasti kilpailijan varjoon, vaikka se olisi asiakkaalle kannattavampi.<\/b> Ratkaisu on j\u00e4\u00e4nyt h\u00e4m\u00e4r\u00e4ksi, joten kirkastetaan asia.

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  5. Julkisissa keskusteluissa ja medioissa n\u00e4k\u00f6kulmanne ei n\u00e4y eik\u00e4 kuulu, vaikka se olisi yleis\u00f6lle olennainen ja ajankohtainen.<\/b> Nyt pit\u00e4\u00e4 tavoittaa oikeat ihmiset ja oikealla tavalla. Onneksi meill\u00e4 on paljonkin keinoja sytytt\u00e4\u00e4 kiinnostus.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Palvelut\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Br\u00e4ndeille, toimistoille, medioille.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHaastattelut ja lyhytvideot\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tAnnetaan ammattilaisille, asiakkaille ja yleis\u00f6llenne puheenvuoro. Toimittaja haastattelee videolla tai tai sen ulkopuolella. Tuotantoja tehd\u00e4\u00e4n tarvittaessa my\u00f6s tapahtumassanne.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tArtikkelit ja mediaviestit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tKirjoitettu juttu kuvien ja videon kera on selkein tapa saada oma asia kerrottua, niin yleis\u00f6lle kuin medioille. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIlme, digi & printtituotanto\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tMarkkinointiaineistot vaativimpiinkin tarpeisiin. Videokuvaus ja videotuotanto, valokuvaus ja kuvank\u00e4sittely, yritysilme, logo, kuvitukset, nettisivut, esitteet, asiakaslehdet. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t30 minuutin kartoitus\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tViestinn\u00e4llinen haaste? Varaa maksuton alkuneuvottelu, niin katsotaan, mik\u00e4 voisi olla paras tapa edet\u00e4 tilanteessanne. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Hyv\u00e4t ideat & hienot toteutukset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Odotan innolla, mit\u00e4 p\u00e4\u00e4st\u00e4\u00e4n yhdess\u00e4 tekem\u00e4\u00e4n =)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\tPaula Harmaala\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\tKaikella ty\u00f6skentelyll\u00e4 on arvopohjansa, joka n\u00e4kyy siin\u00e4 miten toimitaan. Edist\u00e4n ty\u00f6ss\u00e4ni parempaa maailmaa.

  6. Monimuotoisuus, tasa-arvo ja osallisuus (DEI) <\/b>on kilpailuetu, kun erilaiset ihmiset ja kyvykkyydet toimivat aktiivisesti yhteisen p\u00e4\u00e4m\u00e4\u00e4r\u00e4n eteen.<\/li>
  7. Rehellisyys ja avoimuus <\/b>tekev\u00e4t yhteisty\u00f6st\u00e4 sek\u00e4 sujuvaa ett\u00e4 tehokasta. \n<\/li>
  8. Kunnioitus ja luottamus<\/b> molemmin puolin ovat perusta miellytt\u00e4v\u00e4lle ty\u00f6skentelylle ja suuremmillekin onnistumisille. <\/li><\/blockquote><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    PUHUTAAN VIESTINN\u00c4ST\u00c4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\tMihin mediatiedottamista tarvitaan?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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    Toimittajilla on k\u00e4ytett\u00e4viss\u00e4\u00e4n juttujen tekemiseen hyvin rajallisesti aikaa ja resursseja. Jos haluaa, ett\u00e4 oma asia p\u00e4\u00e4see ennemmin tai my\u00f6hemmin medioihin, on s\u00e4\u00e4nn\u00f6llinen ja pitk\u00e4j\u00e4nteinen mediatiedottaminen\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLis\u00e4\u00e4 >\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\tKuinka medioihin p\u00e4\u00e4st\u00e4\u00e4n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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    Mediassa keksit\u00e4\u00e4n juttuaihe, jonka j\u00e4lkeen siihen etsit\u00e4\u00e4n sopivat haastateltavat. Omalla aktiivisuudella voit parantaa todenn\u00e4k\u00f6isyytt\u00e4 saada oma aihe mediaan sek\u00e4 tulla haastateltavaksi. <\/p>\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLis\u00e4\u00e4 >\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Tehd\u00e4\u00e4n yleis\u00f6lle selv\u00e4ksi, mist\u00e4 asiassanne on kyse.<\/p>\n","protected":false},"author":1,"featured_media":8444,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-6711","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nIs Good News • Is Good News | Mainos- ja viestint\u00e4toimisto, freelancer | Haastattelut ja lyhytvideot | Sanomia t\u00e4rkeille ihmisille.<\/title>\n<meta name=\"description\" content=\"Tehd\u00e4\u00e4n yleis\u00f6lle selv\u00e4ksi, mist\u00e4 asiassanne on kyse. 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